We help organizations increase their impact.
We are a team of creative minds and strategic thinkers, dedicated to helping businesses reach their full potential. Our approach is simple: understand your business, identify your unique value proposition, and develop a marketing strategy that will help you stand out in a crowded market.
Meet our team
Farris is co-founder and partner at Goodbrand.
Farris has been an avid entrepreneur, investor, and startup advisor to several growing startup and tech organizations for nearly 16 years.
Farris began his career at Novus as employee #6 - a fintech startup transforming how hedge funds and institutional investors analyze their investment portfolios and invest capital. During his time at Novus, Farris launched and grew the marketing department including, its editorial team and publishing efforts. Throughout his tenure in that role, Farris helped transform and position Novus as one of the most recognized brands in the Hedge Fund industry. Novus was acquired by SEI in November 2021.
After Novus, Farris launched ShopGypsy, an off-price fashion e-commerce platform for some of the largest brands in the world.
After ShopGypsy, Farris launched Goodbrand with the vision of creating a revenue-focused marketing agency to help small and medium-sized businesses create significant growth opportunities.
Farris is an expert B2B marketer with extensive experience developing winning growth strategies for businesses of various sizes.
Farris attended Fordham University's Gabelli School of Business and is an avid reader, podcast enthusiast, cyclist, skier, basketball, volleyball and tennis player. He's also slowly getting pulled into pickleball, but we'll see.
If you'd like to connect with Farris, please contact him directly on Linkedin.
Stan is co-founder and partner at Goodbrand.
Stan has been an investor, a leading entrepreneur in the FinTech industry, and a valued advisor to dozens of growing companies in technology and the big data space.
Prior to Goodbrand, Stan was the Head of Data Analytics at Atom where he lead the effort of identifying, gathering, and monetizing data from various sources around the world.
Before joining Atom as Partner, Stan was a Director at Barclays, leading a team charged with producing and presenting research content to thousands of investors on behalf of Barclays Prime Brokerage.
Prior to Barclays, Stan was co-founder of Novus, the leading investment analytics firm he helped launch in 2007 and later sold to a public company.
Stan is an expert in data analysis, FinTech products, product marketing, research, and has held various leadership roles at various organizations throughout his career.
Stan holds a Bachelor's in Math and Economics and an associate's degree in Computer Science from Brandeis University.
He has three young boys and shares his love of adventure and the great outdoors with them as often as he can.
Reach out to Stan on LinkedIn. He'd love to hear from you.
About Goodbrand®
Our Values
We strive for excellence in everything we do. Whether it's providing top-quality products and services or delivering exceptional customer experiences, we always aim to exceed expectations.
We believe that creativity is the key to innovation and success. That's why we encourage our team to think outside the box, experiment with new ideas, and explore new possibilities.
Collaboration is at the heart of what we do. We value partnerships and seek to build strong, lasting relationships with our clients, vendors, and other agencies.
We hold ourselves to the highest ethical standards and are committed to doing the right thing, even when no one is watching. Trust and transparency are fundamental to the way we operate.
We believe that great things are achieved through teamwork. We foster a culture of collaboration, communication, and mutual support, where every team member has a voice and is valued.
We are passionate about technology and how it can transform businesses and industries. We leverage the latest tools and platforms to drive innovation, efficiency, and growth.
We take the guess-work out of your marketing strategy and deliver results that help you grow revenue.
Growing a B2B or tech organization requires a symphony of coordinated marketing tactics and strategies. We understand the complexities involved in getting you to your next stage.
We’ve faced many different challenges over our two decades of experience growing b2b tech organizations. From campaign management to content marketing for B2B tech giants to brand development for niche brands. The common thread is diving deep into the challenge – even if we’re new to the subject matter – and staying true to the underlying brand promise.
Here's a sneak peek of our world-class roster of talent.
Creative and passionate graphic designer specializing in licensed product design. Very fast worker and quick learner who thrives in a fast-paced environment.
Creative and passionate graphic designer specializing in licensed product design. Very fast worker and quick learner who thrives in a fast-paced environment.
Creative developer with a passion for building immersive online experiences that captivate and inspire. Expertise in HTML, CSS, and JavaScript
Strategic and analytical marketer with a talent for developing data-driven marketing plans that increase brand visibility and revenue. Strong leadership and collaboration skills.
Creative and passionate graphic designer specializing in licensed product design. Very fast worker and quick learner who thrives in a fast-paced environment.
Results-oriented marketer with a proven ability to develop and execute successful campaigns that meet business objectives. Excellent communication and team management skills.
Creative and passionatea website developer with a passion for creating immersive online experiences that captivate and inspire. Expertise in HTML, CSS, and JavaScript
Creative and passionate graphic designer specializing in licensed product design. Very fast worker and quick learner who thrives in a fast-paced environment.
Creative and passionate graphic designer specializing in licensed product design. Very fast worker and quick learner who thrives in a fast-paced environment.
Results-driven marketer with expertise in Account-Based Marketing (ABM) strategies. Able to develop targeted campaigns that drive engagement and revenue growth.
Talented and creative illustrator with a passion for storytelling through visual art. Strong conceptualization and digital illustration skills.
Creative and strategic social media marketer with a deep understanding of social media platforms and trends. Experienced in developing engaging content that drives user engagement and brand awareness.
An analytical and data-driven marketer with expertise in Search Engine Optimization (SEO) techniques. Proficient in keyword research, on-page optimization, and link building.
Results-driven marketer with expertise in Account-Based Marketing (ABM) strategies. Able to develop targeted campaigns that drive engagement and revenue growth.
Creative and passionate graphic designer specializing in licensed product design. Very fast worker and quick learner who thrives in a fast-paced environment.
Creative and passionate graphic designer specializing in licensed product design. Very fast worker and quick learner who thrives in a fast-paced environment.
Creative and passionate graphic designer specializing in licensed product design. Very fast worker and quick learner who thrives in a fast-paced environment.
Creative and passionate graphic designer specializing in licensed product design. Very fast worker and quick learner who thrives in a fast-paced environment.
Skilled content marketer with a talent for creating compelling content that resonates with target audiences. Experienced in developing content strategies to drive engagement and conversions.
Creative and passionate graphic designer specializing in licensed product design. Very fast worker and quick learner who thrives in a fast-paced environment.
A visionary director with a passion for creativity and innovation. Experienced in leading cross-functional teams and developing compelling brand stories across multiple channels.
User-focused designer with expertise in designing intuitive and visually appealing interfaces. Experienced in conducting user research and testing to optimize user experience.
Skilled content marketer with a talent for creating compelling content that resonates with target audiences. Experienced in developing content strategies that drive engagement and conversion.
Creative and passionate graphic designer specializing in licensed product design. Very fast worker and quick learner who thrives in a fast-paced environment.
